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Home / Workwear by trade / Retail staff

Retail staff uniforms, branded for your shops

In a shop, customers need to spot your staff in seconds. We supply polos, shirts, knitwear, fleeces, tabards and aprons for independent shops, garden centres, trade counters and retail chains, embroidered with your logo.

Shop assistants in matching green branded polos helping a customer in a homeware store

Easy to spot, easy to keep looking good

Retail uniforms have a different job from site workwear. They're worn indoors, seen up close by customers all day and washed at home by staff. That puts the emphasis on colour consistency, a clean logo and fabrics that still look presentable after months of washing.

Instantly recognisable

A consistent colour and logo across every member of staff, so customers know who to ask, even on a busy Saturday.

Holds its colour

Fabrics chosen to keep their shade wash after wash, so the polo bought in March still matches the one bought in September.

Comfortable for a long shift

Breathable, easy-care fabrics that suit a full day on your feet, with options for warmer and cooler shops.

The retail uniform kit list

This is what independent shops, showrooms, garden centres, trade counters, convenience stores and retail chains typically order, branded and ready for the shop floor. Most shops build the uniform around one main top, then add a layer or two for the parts of the store that run colder or messier.

  • Branded polo shirts and T-shirts: the retail staple. Smart, comfortable and easy to brand with an embroidered chest logo. See polos and T-shirts.
  • Shirts and blouses: for showrooms, boutiques and premium retail where a collared shirt suits the brand better than a polo.
  • Knitwear: a smarter look for fashion, jewellery and showroom staff, and a tidy extra layer for cooler shops.
  • Aprons and tabards: for food retail, garden centres, delis and anywhere staff handle stock or serve at a counter. Quick to put on over clothes, easy to swap between shifts and ideal for seasonal and part-time staff.
  • Fleeces, gilets and softshells: for chilled areas, doorways, forecourts, stockrooms and outdoor sales yards. See fleeces and jackets.
  • Name badges and accessories: ask about matching caps, lanyards and badges so the whole look ties together. Names can also be embroidered on the chest.
  • Hi-vis for car parks and deliveries: for staff on trolley collection, forecourts or unloading. See hi-vis workwear.

Branding that matches the shopfront

Your uniform is part of the same visual identity as the signage, the bags and the website. We match your brand colours as closely as the garment range allows and embroider or print the logo to suit the fabric.

Embroidery or print

Embroidery is the usual choice for polos and fleeces. Print suits T-shirts, aprons and larger back designs. Embroidery vs print compared.

Consistent placement

A left chest logo is the standard, with optional sleeve or back branding for promotions or department names. Our logo placement guide covers what goes where.

One look, or department colours

Many shops use one garment style in two or three colours to separate, say, the shop floor from the tills or the cafe. The logo stays the same, so the overall look is still consistent. Our workwear colour guide has more on choosing colours.

Easy for chains, seasonal staff and new starters

Shops take on extra staff for Christmas and busy seasons, and retail sees plenty of new starters through the year. The simplest answer is to set up once and reorder small.

Your logo and approved garments are stored after the first order, so when someone new joins you order one or two garments in their size rather than starting from scratch. Our new starter checklist covers what to have ready.

For chains, our free Secure Buying Wardrobe lets each store order its own uniforms online, with one invoice for head office. Free samples mean staff can check fit and you can check the colour against your branding before committing, and our sizing guide helps get sizes right first time.

A uniform staff are happy to wear

Staff wash retail uniforms at home, wear them for a full shift on their feet and are seen in them up close all day. If the polo is scratchy, fades after a month or doesn't fit, it won't get worn properly, and the shop floor stops looking like one team.

That's why it's worth getting samples in front of the people who'll wear them, picking easy-care fabrics that hold their colour, and offering a sensible range of sizes and fits. A uniform people are comfortable in is one they'll wear the way you intended. Our guide to customer-facing uniforms has more on getting this right.

Frequently asked questions

What should retail staff wear?

A branded polo, shirt or tabard in a colour customers can spot easily, with dark trousers.

We're a single independent shop. Is that too small an order?

No. There's no minimum order, so a shop with three staff gets the same service and branding options as a chain, with unit prices that drop as quantities grow. Logo set-up is free on orders over £150 ex VAT.

Can we have different colours for different departments?

Yes. Many shops use one garment style in two or three colours to separate the shop floor from the tills or the cafe, with the same logo throughout so the look stays consistent.

Can you add name badges or names?

Yes. Names can be embroidered on the chest, and we can supply matching lanyards and badges.

How do we handle staff turnover and new starters?

Set up a trade account and your sizes and logo are saved. When a new starter joins, you reorder one or two garments in their size rather than placing a fresh order from scratch.

Will the colour match our shop branding exactly?

We'll get as close as the garment range allows and send a sample so you can check it against your signage before committing. Embroidery thread is matched to your logo colours at proof stage.

How quickly can we get the team kitted out?

Stock items dispatch next day. Branded items follow once you've approved the logo proof.

Dress your shop floor

Free samples, no minimum order and a quote back within 24 hours.

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