Embroidered logos look sharp and last, which is why they are the first choice for polos, fleeces, softshells and caps. But an embroidery machine cannot read a JPEG or a PDF. Your logo first has to be digitised. Understanding what that involves helps you get a better result and avoids surprises at the proof stage.
What is digitising?
Digitising is the process of converting artwork into a stitch file. A skilled digitiser decides which stitch types to use for each part of the design, the direction the stitches run, the order the colours are sewn, and how the design is supported on the fabric. The result is a file the embroidery machine follows stitch by stitch.
The main stitch types
| Stitch type | Used for |
|---|---|
| Satin stitch | Lettering, borders and narrow shapes. Gives a smooth, glossy finish |
| Fill stitch | Larger solid areas, built up from rows of stitches |
| Running stitch | Fine outlines and detail |
What artwork to send
- Vector files are best (AI, EPS, SVG or a vector PDF). They give clean edges to work from.
- High-resolution images (PNG or JPG) can also be used if a vector file is not available.
- Tell us your colours. Pantone references help us match thread colours as closely as possible.
Designs that stitch well
Embroidery is a physical medium, so very fine detail behaves differently from print:
- Small text can fill in. Very small lettering may need to be enlarged or simplified.
- Gradients and photos do not translate directly into thread. A simplified version of the logo often looks better.
- Fabric matters. A logo digitised for a polo may need adjusting for a cap, a fleece or a padded jacket. See our guides to branded headwear and branded gilets.
Free logo setup over £150. At Workwear Direct, logo setup is free on orders over £150, and we send a proof for you to approve before anything is stitched.
Embroidery or print?
Not every garment suits embroidery. Hi-vis, waterproofs and lightweight performance fabrics are often better printed or transferred. See embroidery vs print and our logo placement guide.
The short version
Digitising turns your logo into a stitch file. Send the best artwork you have, keep the design simple for small placements, and check the proof carefully before you approve it.
